an affluent female consumer
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Marketing to women: our services

We're a woman-owned, women-staffed graphic and web design firm offering a variety of fully custom design and marketing services.

We work with companies across the United States, from startups to Fortune 500 firms, that sell products and services to women. We keep up on the latest market research on women consumers, particularly women in the mass affluent category (those with annual household incomes of roughly $50,000 to $200,000) and use the data to create every marketing piece we design, whether it's a website or an ad. Client reviewworking with Aio Design "We were extremely pleased with Aio Design's work on our project, an informative and appealing day planner for expecting women. They're such a pleasure to work with; their design work is fantastic and their customer focus is second to none. We greatly respect how they conduct their business, and have been inspired to strive to give our own future clients the same level of attention they gave to us."

— Nikki Schwendeler, Principal, Tummy Time
     Publications

Web design services

We offer custom digital design services, from websites to custom email templates, whether you need to start from scratch or completely redesign an existing website.

Our custom-designed websites range from small, static websites for small businesses to large websites with the latest social media plugins and page upon page of rich content.

In all cases, though, our web design services begin with a strategic goals review to ensure that your goals are not only met, but defined with careful thought. Our value lies not just in our design abilities and marketing to women expertise, but our ability to think outside the box that may have evolved inside your company.

Find out more about our web design services

Graphic design services

We also offer custom graphic design services, working with your existing brand to convey your unique selling proposition and product (or service) benefits to your target audience. In general, if it appears in print, we do it.

~ Ads
~ Brochures
~ Sell sheets and other collateral
~ Trade show displays and giveaways
~ Retail posters
~ Table tents
~ Postcards
~ Flyers
~ Consumer-oriented book design
~ Custom gift cards

View our graphic design work in our portfolio.

Brand identity design

Brand identity for the purpose of this page includes items like the design of logos and business cards. (In reality, branding is much more extensive, encompassing your company's social reputation, customer service practices, store or office lobby design, and more.)

Your brand identity visually and emotionally defines your company wherever it appears, whether your firm sponsors a tennis tournament or sends a sales force out into the world armed with business cards and company brochures. This is not an area to skimp; company logos last ten years on average, and many last longer.

In our opinion, too, business cards are one of the most underutilized marketing pieces. While we can design traditional business cards, many of our business cards wow recipients... literally. If you want your cards to stand out from among a sea of boring business cards, you're in the right place.

We offer:

~ Logo design
~ Business card design
~ Letterhead and envelope design
~ Note cards and notepads
~ Cover sheets and labels
~ Email signatures

View our brand identity design work in our portfolio.

Copywriting and search engine optimization

We offer copywriting services to our design clients. Our writing style is friendly and down to earth yet persuasive; many of our clients have been complimented on their company's "voice." It's well suited to building a company's credibility (especially useful for startups and small businesses) and appealing to women customers.

The only cases where we offer copywriting outside of our design services involves search engine optimization (SEO). If your website has been optimized by SEO specialists who are excellent in every other respect but who do not have a knack for writing text that appeals to the human beings in your target market, we will often help by acting as the copywriting arm of your SEO firm.

We also offer search engine optimization (SEO) and search engine marketing (SEM) services to our design clients. (Search engine marketing is also known as "pay-per-click" marketing and is one of the best ways for most firms to advertise today, in our opinion.) If your company wants to be found by customers searching for your product or service, SEO and SEM can both accomplish just that.

Find out more about our search engine-friendly copywriting.

Marketing to women: consulting and speaking

As her schedule allows, Aio Design principal Tiffany Jonas also offers design consulting services on the topic of marketing to women. If you're looking for effective ways to improve your current business website but can't take on a complete redesign, for instance, she will analyze your website and recommend ways to increase its appeal to women consumers.

Tiffany is also an engaging speaker popular with audiences, and is available to present to your conference or organization on the topic of effective design in marketing to women. She'll provide practical tips that directly impact business success and offer advice for leveraging the web to reach influential female audiences.

A partner in marketing to women

Every marketing piece we produce appeals to the target markets of our clients—typically mass affluent women. We take the latest research on women's buying habits and thinking patterns, and utilize it to strategically design every item listed above. Contact us today!