Aio Design and marketing to women in the news
In our newsroom you'll find information about marketing to women and about Aio Design, a graphic and web design firm specializing in marketing to women online and in print. Access our articles about marketing to women, the books we recommend to those wanting to learn more about marketing to women, news from across the US media about marketing to women, and more... all in one place.
Aio Design: media description
Aio Design LLC (WebDesignForWomen.us) is a woman-owned, women-staffed graphic and web design firm specializing in digital and print design crafted to appeal specifically to women consumers. The firm serves entrepreneurs and companies throughout the US, with expertise in subsets such as women baby boomers, female business owners, mothers of young children, and mass affluent women. Founded in 2004, Aio Design is headquartered in Charleston, SC, with satellite offices in Lexington, SC and Omaha, NE.
Media contacts
For a quick response, members of the media can contact the following individuals:
Tiffany Jonas, Aio Design
843.735.5066
email | high resolution photo
Beth Cleveland, Elm Public Relations
415.283.7333
email
Marketing to women: Aio-authored articles
What do women business travelers want?
Marketing to Women blog post | February 2010
Five mom-centric web design trends
Engage:Moms | November 2009
Five ways to engage women online
Engage:Moms | August 2009
Appealing to boomers: a business boom for home builders
Toolbox Magazine | March/April 2009
Appealing to women consumers online
Small Business Charleston | March 2009
Appealing to women consumers: a smart move for home builders
Toolbox Magazine | November 2008
Boost your credibility online
Small Business Charleston | September 2008
Marketing to women books
Want to learn more about marketing to women—much more? Check out our list of the marketing to women books we recommend.
Marketing to women in the news
Women love wine, but not how it's marketed
The Oregonian | August 24, 2010
Although 53% of American wine drinkers are women, a majority of wine marketers continue to focus on a male target market. When marketing is aimed at women consumers, it misses the mark far too often... sometimes by an appallingly wide margin.
Ads impact women online
Research Brief | July 5, 2010
According to the newly released "What Women Want From the Web Report," Summer 2010, by Unicast, 95% of women plan to go online, and 62% notice and/or interact with online advertising. Women aged 18-24 use the web more than other age groups for all activities except keeping up with news, 53% vs. 67% overall.
Young women most optimistic about recovery
Marketing Daily | June 29, 2010
As consumer spending continues to improve, a new study from Boston Consulting Group says that in the U.S., progress continues to be lumpy and unpredictable. While Gen Y (especially women), dual-income couples with no kids, and financially secure empty-nesters are most likely to say they intend to spend more in the year ahead, there's still plenty of evidence that in many areas, Americans are determined to keep their belts extra-tight.
Study: what women want (in online ads)
Online Media Daily | June 21, 2010
What are women planning to do this summer? A full 95% plan to go online, according to new research from rich-media solutions provider Unicast. And what do they plan on doing when they get there? Over three in four—76%—plan to connect with friends and family, Unicast found after polling 516 adult women. Meanwhile, 67% plan to keep up with news; 64% plan to shop for sales/compare prices; 59% intend to entertain themselves (play games, listen to music or watch TV/movies); and 48% will research travel/vacations.
A brand favored by muscle men wants to appeal to more women
New York Times | November 9, 2009
GNC is adding a new line of products for women called Wellbeing and advertising for the first time in women's magazines like Self, Glamour, Yoga Journal and O, the Oprah Magazine.
What matters to women as car buyers
BrandWeek | November 6, 2009
When women are in the market for a car, what's the most important factor influencing their choice? Any men tempted to say "color" should sign up for a thought-rectification course. The correct answer, according to a newly released Ipsos Public Affairs survey of women conducted for CarMax, is "price." That was the factor cited by 33 percent of respondents to the polling, conducted in August. "Reliability" was the runner-up (cited by 29 percent), followed by "fuel efficiency" (19 percent).
Online: separating the women from the moms
Marketing Daily | September 18, 2009
When it comes to online marketing, it turns out that the recession may be creating even more differences between women with and without kids, reports a new study from Prospectiv. "We knew they'd have different behavior," says Jere Doyle, CEO of the Wakefield, Mass.-based online performance marketing company. "But just how different moms are from single women surprised us a bit."
Aio Design in the news
Tiffany Jonas Named President of SC NAWBO Chapter
The State | August 5, 2010
50 Milliseconds to Make an Impression
eJewish Philanthropy | July 4, 2010
Your Website Is Your Window … How Does It Reflect Your Business?
Orlando's Marketing Buzz | June 29, 2010
50 Milliseconds to Judge Your Web Site
Totally Uncorked | June 28, 2010
Does Your Business Look Trustworthy Online?
SmartBlog On Social Media | June 23, 2010
Interview with Tiffany Jonas: Building Online Credibility
MyLegal.com | June 16, 2010
CEO of Marketing to Women Design Firm to Address Women Business Owners at National Conference
PRWeb | May 24, 2010
Elizabeth Hiers Joins Aio Design
The Post and Courier | April 5, 2010
Nancy Bowers Promoted to Studio Director
The State | March 31, 2010
Tiffany Jonas Named to Charleston Forty Under 40
Charleston Regional Business Journal | April 28, 2008
A partner in marketing to women
If you've been wanting to focus more on a female target market, we're to help! We specialize in appealing to mass affluent women, including moms and baby boomer women. We take the latest research on women's buying habits and thinking patterns, and utilize it to strategically design websites and other marketing for women entrepreneurs and other companies selling to women consumers. We're only a phone call or email away.
