Marketing Strategy PLUS™

 

Do you want to transform your business?

Whether you're part of a large firm in need of an expert website analysis to improve your appeal with women customers or you're the owner of a small business or startup in need of a targeted marketing strategy to frame your business and better direct the efforts of you and your team, we can help you transform your business by helping you better understand and market more effectively to America's most influential customer: women.

As marketing to women specialists, we work with companies across the US... from startups to Fortune 500 firms. In addition to our graphic design and web design services, we offer consulting on the topic of marketing to women—who are responsible for 85% of consumer purchases—from the point of view of marketing and design practitioners in the field. We base our recommendations and our marketing and design work on the latest, best research in marketing to women. Success in business food for thought The businesses most likely to succeed are those that emphasize the implementation of marketing plans and begin marketing sooner.

Source: The Illusions of Entrepreneurship

An incomplete or ill-considered marketing strategy can put you out of business

For companies of any size, a targeted and well researched marketing plan is one of the most valuable assets a firm can have. It can literally mean the difference between success and failure, or between minimal success and a much higher level of success. (Entrepreneurship expert Scott Shane also notes, "Many entrepreneurs don’t emphasize marketing, even though new companies that start marketing sooner, and that emphasize the implementation of marketing plans, perform better than other start-ups.") Even if you've chosen the right niche, failing to effectively appeal to customers in that niche can quickly put you out of business.

And yet we commonly see small businesses experiencing one or two problems: the owner fails to realize how the company actually comes across to those customers, or because the owner and management team have so many responsibilities competing for their time, crafting a meaningful marketing strategy is a hit-or-miss affair, addressed occasionally if at all.

When it comes to women, who tend to be attuned to the finest nuance, both problems can prove fatal to any company. Consider:

~ 84% of women feel misunderstood by investment marketers
~ 74% of women feel misunderstood by automotive marketers
~ 66% of women feel misunderstood by health care marketers
~ 59% of women feel misunderstood by food marketers

Because women are typically responsible for 85% of buying decisions, these statistics are far worse than they seem.

A well crafted marketing strategy: available here

It's why fathers and mothers send their children to the Ivy League. What would it be worth to you if you could give your business the best possible chance to succeed early on? A successful business, after all, can provide wealth not only to you but to your family and your community.

Stepping off from a solid footing is essential. According to The Illusions of Entrepreneurship by Scott Shane, new companies that start marketing sooner and emphasize the implementation of marketing plans perform better than others.

When we develop a marketing strategy for you, your first step—and all the next ones—will be based on what works in marketing to women.

We'll start by developing marketing personas (also called buyer personas or customer personas) for your company. The development of marketing personas will put names, faces, and customer characteristics at your disposal in an easily understood, memorable form, immediately honing your marketing effectiveness. (For an excellent summary of the use of marketing personas as related to marketing to women, we recommend The Soccer Mom Myth by Holly Buchanan.)

Next, we'll determine where your marketing dollars and time are likely to be most effectively spent, whether that means redesigning your website, integrating your existing marketing with your social media efforts, engaging in search engine marketing, or even re-training your company's top sales representatives to connect more effectively with female decision makers.

Finally, we'll begin execution of our prioritized recommendations, subject to your budget and approval. In addition to the development of personas and an overall marketing strategy custom-crafted to your company and line of business, our marketing strategy packages include the execution of one or more of our recommendations—whether that includes graphic design, custom web design, or both—so you'll come away with a combination of strategic and tactical tools you can immediately use.

What would you give for the chance to stand out in your industry, and earn the respect and loyalty of your customers?

Give us a shout and let's talk.

But before you contact us...

A word of warning: we can provide you with an outstandingly crafted, spot-on marketing strategy and marketing materials, but your company must be able to support it. Poor customer service or poor prospecting skills can undo all our efforts—yours and ours—and damage other companies in their genuine efforts to appeal to female buyers.

Please consider carefully whether you're in the position to carry through on our recommendations before you contact us. (For instance, if you have a salesperson who unfortunately offends others without even trying, now's the time to reassign him... and so on.) We can be your best friend, but without careful thought, you can also be your own worst enemy. As Good to Great author Jim Collins would say, for greatest effectiveness, be sure you have the right people in the "right seats on the bus" before you proceed.

A note for startups and businesses seeking investors

Though all businesses can benefit from a well crafted marketing strategy (not least because experience at a company on the part of its owner is likely to enhance his or her execution of our recommendations), startups will also certainly benefit. Our marketing strategy service can allow a startup business to start off right, bypassing a myriad of mistakes made by competitors and other companies. If you're seeking venture capital or angel investment, too, you're welcome to use our marketing strategy in your business plan.

Our marketing strategy services: frequently asked questions

How much does our marketing strategy service cost?* What exactly is included? Find answers to this and more in our marketing strategy FAQs.

 

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* Members of the Strategic Coach® program and the Women Presidents' Organization are eligible for a 10% discount.

 

What else would you like to know?