Small business marketing online and off (helpful marketing articles)
SUMMARY Interested in small business marketing on the internet and in the real world? Check out these practical tips written by marketing and web design experts. (No registration required.)
CATEGORIES
Small business marketing on the internet
Small business marketing in the real world
Small business marketing tips for the home building industry
Small business marketing online
5 Ways to Engage Women (and Moms) Online
{ August 2009: MediaPost's Engage:Moms, by Tiffany Jonas }
Women, many of whom are mothers, wield enormous purchasing power. Today, they are responsible for 85% of all consumer purchases, and many are affluent. In March 2009, the "Marketing to Women Datafile" reported one in five women earn more than twice their significant other's salary. Read on...
Appeal to Women Consumers on the Web
{ March 2009: Small Business Charleston, by Tiffany Jonas }
A survey of web users that included 600 women found that 65% of consumers will not shop on a poorly designed website, even if it's the site of a favorite brand. Here are three ways to improve your standing with the women who visit your website. Read on...
Create an Online Newsroom
{ October 2008: Small Business Charleston, by Elizabeth M. Cleveland }
Online news rooms are taking the place of traditional press kits more and more, with PR practitioners directing the media to a website where all your press materials are readily available. To create a useful tool for journalists and consumers, keep these points in mind. Read on...
Boost Your Credibility On the Web
{ September 2008: Small Business Charleston, by Tiffany Jonas }
How effectively you project an air of trustworthiness on your website can powerfully affect your bottom line. Setting visitors' concerns to rest from the start can provide you with a distinct advantage. Read on...
Show Up For Website Success
{ July 2008: Small Business Charleston, by Tiffany Jonas }
72% of the US population is online... and some of them are actively seeking what your small business offers. Are you online for them to find? Read on...
Small business marketing series
Use Your Dress Code as a Promotional Tool
{ April 2009: Small Business Charleston, by Shauna Mackenzie Heathman }
How well are your employees translating your company image to the public? Use your dress code as a tool to further promote your business brand image. Read on...
Why Eye Contact Matters in Sales and Marketing
{ February 2009: Small Business Charleston, by Shauna Mackenzie Heathman }
Research has shown that salespeople who use eye contact well make more sales, and that otherwise influential people also excel at maintaining eye contact. Here are seven tips to improve yours. Read on...
Prepare Now For Good Times
{ January 2009: Small Business Charleston, by Tiffany Jonas }
With all the economic gloom recently, it's easy to believe the economy’s struggles are nearly permanent, but that isn’t so. Now’s the time to set up your small business for success when the sun does come out. Read on...
'Tis the Season for Good Feelings
{ November 2008: Small Business Charleston, by Tiffany Jonas }
Four ideas to nurture relationships during the holidays with the wonderful clients, colleagues, and contacts who have made your business possible throughout the year. Read on...
Marketing to Women
{ October 2008: Small Business Charleston, by Tiffany Jonas }
Did you know that women are responsible for 83% of consumer purchases? If women haven't been rushing to buy from you, evaluate your marketing using these tips. Read on...
Send Out for Success
{ August 2008: Small Business Charleston, by Tiffany Jonas }
You’ve decided to send out a mailing. What can you say that will convince recipients to seriously consider your products or services? Use these six simple tips to increase your chances for success. Read on...
Stand Out With Direct Mail
{ June 2008: Small Business Charleston, by Tiffany Jonas }
Done well, direct mail can provide a way to stand out and bring in new revenue for a small business. Many marketers have shifted to sending out less expensive emails, leaving a door of opportunity open for you. Read on...
Small business marketing tips for the home building industry
Targeting Baby Boomers Online Can Lead to a Business Boom, Part 2 of 2
{ April 2009: Toolbox Magazine, by Tiffany Jonas }
Making your website more usable for the profitable baby boomer market doesn’t have to be rocket science. These ten tips are simple to implement. Read on...
Targeting Baby Boomers Online Can Lead to a Business Boom, Part 1 of 2
{ March 2009: Toolbox Magazine, by Tiffany Jonas }
Affluent baby boomers are online in significant numbers... and many of them are looking to move to a new home. How to capture this profitable market. Read on...
Prepare Now For Good Times
{ February 2009: Toolbox Magazine, by Tiffany Jonas }
There are pockets of good news even during this recession. Home builders who take smart steps now will be positioned to rocket ahead when the economic tide turns. Read on...
A Spot on Easy Street
{ January 2009: Toolbox Magazine, by Tiffany Jonas }
The first step to a spot on Easy Street is making it easy for customers to do business with you. Honestly evaluate your website to see if your customers are falling victim to one of these four common mistakes. Read on...
Appealing to Women Consumers: A Smart Move for Home Builders
{ November 2008: Toolbox Magazine, by Tiffany Jonas }
Women exert tremendous influence on the purchase, building, or remodeling of a home. When it comes to what appeals to them, you might be surprised at how far your own marketing materials have to go. Here are five tips you can use in your marketing and sales immediately. Read on...
Let Your Reputation Proceed You
{ October 2008: Toolbox Magazine, by Tiffany Jonas }
Today’s soft home sales market and falling prices offer an excellent opportunity for smart home buyers. In this highly competitive environment, how can you convince them to choose your firm over others? Read on...
Reap a Rich Harvest From Your Website
{ September 2008: Toolbox Magazine, by Tiffany Jonas }
Use your website to fill your pipeline with prospects actively interested in what you can do for them... and subtly remind them every month that you're available to assist them. Here's how to get started. Read on...
What would you like to know?
- If you’d like to find out more about us or our pricing, start with our about Aio Design page
- If affluent women are your target market, visit our marketing to women page
- If you’re a woman entrepreneur, visit our page for women business owners
- If you’re looking for ways to find the right web design company for you, order our free report
- If you're looking for practical ways to improve your existing website, order our website analysis
