Marketing to women
case study
- Wiggle Giggle Learn
Baby web design: the branding and promotion of a truly innovative firm
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Brand identity, brochure design, and web design for Wiggle Giggle Learn
Innovative startup Wiggle Giggle Learn offers learning activities for newborns to preschoolers where the parent is the child's first favorite teacher... and the activities build family togetherness while setting up the child for academic and social success later.
Far from an intimidating and intensive program, the activities are simple and fun, from supplying a toddler with a short, picture-heavy shopping list during the family trip to the grocery store to sorting laundry by colors, yet they introduce concepts that form the foundation of more complex ideas in math, literacy, and other fields.
Co-founder and chief creative learning officer Tracey Bryant Stuckey is a certified kindergarten teacher who practiced for years in the field before forming the business with her twin sister, Stacey, who brings business acumen and experience to the venture.
One of our first marching orders in the design of Wiggle Giggle Learn's website and materials was the use of colors outside the traditional pinks and blues. Instead, the colorful, information-rich website and brochure features soft greens, yellows, and peach. Selecting photography for this project was a joy: we chose from photo after photo of baby-soft skin and the wide eyes of babies, toddlers, and preschoolers. And creating the friendly "voice" of the firm (translating Tracey's concepts into web text) was one of the most rewarding parts of the project.
The result? Read for yourself. Here are some comments from website visitors during beta testing (an extra step Wiggle Giggle Learn elected to take):
"As a preschool teacher and a parent of a two-year-old, I found this a really easy and informative site."
"I totally love this site. I love the look, the colors, the mood and flavor. I love what you are doing and that you two twins are doing it together. Awesome!"
"I love the web design for this site. It works perfectly for the audience of new parents... the content seems vital and incredibly useful. My favorite part was the child's portfolio page that lets you track the progress of your child over the years."
"This site has an amazing design. It's modern, concise, and extremely well presented. The site has good organisation [sic] and the content is excellent. This is a super place for any new parent. Well done!"
"It's great information packed into a well-designed site. I would tell my friends to go here."
"I think this is the best site I have visited in a long time... well done!"
"Great site, with a lot of great content. I like the pictures and images you used. Even the choice of color is very complimentary to the site content. Easy to navigate."
"Nice, bright, airy-looking site; like the pics; lots of useful information."
"Oh baby! Great informative site; fast loading and easy to navigate."
"Your site is absolutely elegant. It loads quickly and is easy to navigate. Best wishes and God bless."
"Awesome site, very cute, nice warm colors... love the baby pic!"
"Nice site; loads quick and has good graphics—I would not change a thing."
"Clean and sleek website design... very well presented. Impressive."
"This site is so cute! Great content... The color scheme is soothing and calm. I really liked everything about this site."
"You have an excellent website."
"What a fabulous website and great idea!"
"This is a fantastic site. I have a toddler and infant and have bookmarked it for my wife to use!"
"Okay, I got sucked in... and I actually love it. Excellent site with a wealth of information. The colors are ideal for the content. I've signed up for your pilot program."
"Beautifully designed, clean site that's easy to navigate. Useful information; as the parent of two under 17 months I'll be back to read more!"
