Marketing to women
case study
- Early childhood consultant
Marketing to moms and early childhood education professionals
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The launch of Ripple, an early childhood education consultancy
The departure of nationally acclaimed early childhood specialist Jessica Shields Flowers at the end of a successful career in early childhood education was the cause for dismay for many of her fans... but dismay turned to delight when she founded Ripple, an early childhood education consultancy offering personal assistance to early childhood education administrators and teachers, including those at daycare and preschool programs, and down-to-earth parenting advice (think the Dr. Phil of early childhood parenting) to conscientious parents across the United States.
Aio Design handled the branding and web design of the new firm. The bright colors and energetic movement of the new logo, business stationery, and website perfectly match Jessica's innovative, out-of-the-box personality as well as the mission of the early childhood industry: to make learning both effective and fun for children.
The custom website features spaces with practical advice for Ripple's three primary target markets (early childhood education administrators, teachers, and parents of young children) along with support pages including an up-to-the-minute newsroom, a page of helpful links complete with recommendations written by Jessica, and "about" and "contact" pages. Jessica also posts material for her seminar attendees in members-only sections of her site, and anyone can sign up to be notified of her upcoming appearances.
The result? Jessica reports that her spirited, innovative business cards and other materials have opened the doors of hard-to-crack clients for her.
