
Are we the right marketing and design firm for you?
Don't get us wrong... we're absolutely delighted you're considering us! But the truth is, there are some firms and individuals who will use our expertise and strengths to full advantage, and others might be better off with another reputable designer.
The companies who typically find the most value in working with us meet the descriptions below.
Your target market includes women
If your primary target audience is male gamers age 18-34, we're not the right firm for you. If, on the other hand, you seek to appeal to the nation's most influential consumer (women), you're in exactly the right place. Marketing to women—affluent women, baby boomer women, new moms, businesswomen, and others—is our specialty. We're one of the few graphic and web design firms in the country with this area of expertise, and one of only a handful who work with smaller businesses.
Client review working with Aio Design "I've received fantastic feedback about our redesigned website from customers and others; soon after launch we were already receiving many calls from people looking through the website to decide what they wanted, and among other things they complimented us on how easy it was to navigate. Kudos to Aio Design!"— Kristin Kuhlke, Founder, Cupcake
You sell to the affluent
If you offer an upscale or very high quality service to an affluent audience, you're in the right place. For instance, you might market consulting services, offer anti-aging medical services, practice architecture, build high-end homes, run a bakery, or even sell supplies or services to successful women business owners. We specialize not only in marketing to women, but marketing to the mass affluent: those with annual household incomes of about $75,000 to $200,000.
Your image is key
You work in an industry where image is almost everything. How your firm appears to your customers is not just important but critical to your success. You would never leave your company's image in the hands of less than the best, because you'd lose revenue if you did.
You're willing to invest in your firm's growth
You know that well-targeted marketing will bring new revenue to your firm, and you're willing to invest in it. You set your marketing budget by what it will take to bring in revenue rather than by what you'd like to spend. If you don't have enough to hire a top professional, you save up until you do. (For startup entrepreneurs, you've also already established a solid foundation: you know in hard numbers that there's a substantial market for your products or services, and you know just who they are.)
You're not penny-wise, pound-foolish
You believe in the adage, "You get what you pay for." You'd rather pay good money for a stunning result than for a bargain that ends up damaging your brand or otherwise makes you miserable. An example of your mindset: you might send out requests for quotes (RFQs) while first looking for a printing firm, but once you find an excellent one, that's where you stay. It's just worth it.
You're friendly
You value friendliness and dependability. You'd rather sleep at night by working with someone you know you can trust and enjoy than someone who costs a little less but makes life a pain... and you're friendly and dependable yourself. You strive to return calls the same day and can't understand those who don't. (This item surprises some people... but the fact is that we have only so many hours in the day, and we'd rather spend our time and expertise helping the good people get ahead.)
You're not stuck in the box
You're innovative and comfortable taking well-reasoned risks. In your experience, fortune favors the bold. You're not afraid to stand out, especially when you often find yourself standing head and shoulders above the rest because of this trait.
You trust the experts
You know what you don't know. You find the professionals who know what you need, provide the information they need, and place your project in their capable hands. You're not afraid to ask questions, but you're also not the type to hire a professional graphic or web designer and then tell them what colors and fonts to use—what would be the point? And once someone has earned your trust, you don't spend a second worrying.
Do you recognize yourself?
If the items above describe you, we're two peas in a pod. Give us a shout!
