Web design for women entrepreneurs and firms marketing to women
SUMMARY Why (and how) we offer a custom web design service for women business owners and companies marketing to affluent women.
CONTENTS
Statistics | Why affluent women?
Key factors | Authentic marketing is key for affluent women consumers
How we do it | Small business web design for women, by women
Where we work | We serve women-focused firms and women entrepreneurs across the US
Why affluent women?
The facts might surprise you. As of last year, 40% of American businesses (10.1 million) were owned by women entrepreneurs. These firms, the Center for Women's Business Research says, generated $2 trillion in revenue and are exceeding the growth rate of all US companies.
As consumers, affluent women are even more striking—and numerous. BusinessWeek has reported that 70% of women earning more than $100,000 earn more than their husbands. In 2005, Gallup noted that one quarter of US women live in a household earning more than $75,000 per year, making them members of the mass affluent. The Federal Reserve says women control 51% of the private wealth in America, and according to the latest edition of Marketing to Women: How to Increase Your Share of the World's Largest Market, women customers are responsible for 83% of consumer purchases.
Visit our marketing to women page for more surprising information... but in short, the influence that women wield in the marketplace dwarfs that of men.
Authentic marketing is key for affluent women consumers
What's important to these women? Authentic marketing and business practices are near the top of the list. Shortly after Lehman Brothers plunged into bankruptcy in September 2008, amid widespread worry we were facing the worst economic crisis since the Great Depression, a WomanWise survey of women consumers found that respondents (half of whom made over $100,000 per year) were furious at the corruption and greed displayed by corporate America... but a few brands that had been founded on the principles of social responsibility, such as Aveda and Method, had earned their loyalty no matter the economic climate.
Authentic firms, whether owned by women or actively listening to female customers, are our clients.
Small business web design for women by women
We keep up on the latest market research on women consumers every day and use the data to strategically design web pages and other marketing materials for our clients. Each website we create for our women-focused clients is completely custom and geared to marketing to affluent women: with children or without, younger and older. (In fact, new moms and women baby boomers are among our favorite target audiences; women entrepreneurs are among our most valued clients. All three groups may surprise you; they're often not what the stereotypes would lead you to believe.)
Once we've met a wonderful client, we heavily utilize our expertise in marketing to mass affluent women, our knowledge of top web site design practices (see our article about websites that appeal specifically to affluent women), our clean web design style (see our design portfolio), our proficiency in expert search engine optimization and web content writing that can naturally and ethically bring in more website traffic... and several tricks of the trade to help our small business clients get the most bang for their marketing dollar.
If you're in need of our custom web design service (or want to market to affluent women offline—we offer graphic design and advertising services in addition to web design), give us a shout and let's talk!
Serving women-focused companies and women entrepreneurs across the US
Our headquarters are located in Charleston, SC, with satellite offices in Columbia, SC and Omaha, NE, three of Entrepreneur Magazine's top-ranked cities for entrepreneurs, all with burgeoning creative industries. We work with women entrpreneurs and small businesses, though, across the country.
We'd love to hear from you. You're also very welcome to explore our website to find out more. We've suggested some links below, or follow any of the links on this page.
What would you like to know?
- If women are your target market, visit our marketing to women page
- If affluent women are in your target market, visit our page on affluent web design
- If you’re a woman entrepreneur, visit our page for women business owners
- If you‘re interested in a custom web design or redesign, visit our web design page
- If you’re looking for information to help you, see our helpful articles page or order our free report
- If you're looking for practical ways to improve your existing website, order our website analysis
